Social Media
Social media platforms like Facebook and Twitter (with one billion users each) are a great way to promote your site and promote your blog if your site has one. Provide links to your homepage, blog or other website pages (depending on the nature of the content) in your social media posts and bios. When using social to promote your website/brand it’s important to understand your target audience. Check trends, using popular features on each platform like Instagram stories and Instagram ads. Share your content.
Pay-Per-Click Ads
What is PPC? Create paid ads to appear on search engines. The most popular paid ads are through Google AdWords. You tell Google how much you’re willing to spend and only pay when someone clicks on your ad. This is called pay-per-click advertising. Make sure that your ad links to a landing page that matches the copy in the ad (you don’t want to advertise hiking boots and send visitors to a page featuring umbrellas).
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